Price Management Institute
Grow EBIT with professional pricing
Profitable prices do not happen by chance, but through a clear strategy, sound pricing psychology, suitable software, and consistent management. This is exactly where the Price Management Institute comes in—both for SMEs and for large corporations.
Trusted by leading companies
Your reality
Pricing challenges are similar—across industries
Whether a family-owned business with €100 million in revenue or a corporation with several billion—the pricing reality is surprisingly often the same. Prices are driven by purchasing, dependent on individuals, and managed manually. Systematic, strategy-led management is often missing.
The solution rarely lies only in better tools or more data. Professional pricing starts with a clear strategy, leverages an understanding of price perception and willingness to buy, requires processes and systems that support both in day-to-day business—and employees who are consistently brought along on this journey.
01
Contact
Person-dependent instead of scalable
Whether an SME or a global corporation: pricing remains operational, dependent on individuals, and hardly scalable. The challenges are the same—and so are the options for action.
02
Retail & e-commerce
Complexity meets flat-rate rules
High complexity by assortment, channel, and customer segment—with enormous differentiation potential. Clean differentiation would be prohibitively time-consuming; therefore, flat-rate rules dominate. Pragmatic—but with significant margin potential in pricing.
03
B2B & manufacturers
Value-based planned, discount-based negotiated
Value-based strategies are set up—but what gets enforced are historically grown terms and negotiation outcomes, often under volume and competitive pressure in sales. Pricing is handled case by case; a consistent logic is missing.
04
Products & Services
Service monetization without a system
Service monetization is rarely systematic and strategic. Cost-plus and legacy flat rates dominate—even where the value driver lies with the customer. Pricing follows effort, not impact.
Your perspective
What drives decision-makers in our projects
Regardless of role and industry, the same topics keep recurring in our projects.
01
Increase margin and EBIT
02
Strengthen your competitive position
03
Clarity about potential
04
Robust decisions
05
Fast initial results
06
Reduce day-to-day effort
Less Excel and manual maintenance, more time for strategic pricing management.
07
Embed pricing as a core capability
Pricing systematically embedded in the company—independent of individuals, scalable, transparent.
→
Does this sound familiar?
In a 30-minute initial consultation, we clarify which of these goals have priority—and which solution path will deliver the greatest impact.
Schedule an initial consultation →
Which pricing lever fits depends on your starting point.
Which lever is the right one depends on where you stand today.
A pricing strategy that fits your business model
A professional pricing strategy defines how you position yourself in the market, which price architecture fits your business model, and the logic by which prices are set, differentiated, and communicated. The result: an end-to-end pricing system that your team can manage independently for the long term.
How prices work—beyond the absolute price level
Context, communication, and perception are the key levers of pricing psychology. They determine whether customers buy—and at what price. Scientifically grounded, implemented with proven practical success.
Pricing software—selected neutrally, implemented pragmatically
Pricing software only works when selection, strategy, and team acceptance align. We provide vendor-independent support through selection, implementation, and optimization—with a focus on ensuring the system is actually used in day-to-day business.
Clarity on your biggest pricing levers in 7 to 10 days
The PMI 360° Pricing Assessment provides, within 7 to 10 days, a baseline assessment, a benchmark from over 50 projects, and the top 5 pricing levers—evaluated by impact and feasibility, with a concrete 90-day roadmap. Conducted personally by Dr. Markus Husemann-Kopetzky.
8-11%
EBIT impact
50+
From SMEs to large corporations, from €100 million to €100 billion in annual revenue.
Minimum ROI
Minimum value from completed projects—measurable, documented, reproducible.
Why companies entrust their pricing to Dr. Markus Husemann-Kopetzky
15+ years of experience in one of the most important profit levers of successful companies: price
FEATURED IN
Experience
What industry experts and decision-makers say who have implemented it.
Over 50 successfully delivered projects—from mid-sized companies to corporations.
Dr. Markus Husemann-Kopetzky impresses with in-depth pricing expertise and a clear understanding of the challenges faced by mid-sized retail businesses.
Rainer Will
Managing Director, Austrian Retail Association
Regina Großmann
Pricing Manager, XXXL digital (XXXLutz Group)
Martina Novotny
Chief Digital Officer,
ANWR Group
Dr. Markus Husemann-Kopetzky is one of the leading pricing experts for retail, wholesale, and e-commerce.
Ulrich Spaan
Senior Vice President, EHI Retail Institute
Rachele Williams
Domain Lead: Assortment, Pricing, and Promotions at VistaPrint
Thomas Neubauer
VP Marketing EMEA & APAC, Bosch Power Tools
Pricing knowledge that will move you forward
Let’s talk about your pricing.
In the non-binding 30-minute initial consultation, we will clarify together where the greatest pricing potential in your company may lie—and which paths are suitable for unlocking it.