PMI 360° Pricing Assessment

Clarity on your biggest pricing levers. In 7 to 10 days.

Current state assessment, top 5 pricing levers, and a 90-day roadmap — structured according to the PMI Pricing Framework. Personally conducted by Dr. Markus Husemann-Kopetzky.
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Your reality

Does this sound familiar?

Mid-market companies face enormous pressure. Cost reductions are exhausted, yet the strongest profit lever often remains unused: your prices.

01

Prices emerge from daily operations – not from a system

Purchasing, category management, sales, or controlling set prices to the best of their knowledge. However, the quality of decisions depends heavily on individual people.

02

High effort – little time for systematic price review

Prices are set with significant manual effort. Nevertheless, there is no time to regularly review even core products. In the peripheral assortment, prices often remain unchanged for long periods.

03

Purchasing is exhausted – the sales price remains the biggest lever

Purchase prices are negotiated, cost programs are running. The biggest profit lever today lies in the sales price.

04

Simple rules control complex assortments

Target margins are added to purchase prices and applied across thousands of items – without differentiation by market, channel, or competition.

05

Prices react too slowly to the market

Competition, demand, and costs change constantly. Yet pricing decisions often follow with significant delay.

06

Unclear impact of pricing decisions

Which prices actually increase margin and which cost revenue often remains opaque.

The result: Pricing remains operational – even though it is one of the biggest strategic profit levers in the company.

The cost of the status quo

What does your current pricing cost you – every day?

Every day without professional pricing is a day when margin potential remains untapped.

01

Margin erosion on autopilot

Standard markups on purchase prices do not work for different products, customers, or channels. Without differentiated pricing, you forfeit contribution margin daily.

02

Operational effort instead of strategic control

Prices are set with significant manual effort. Nevertheless, there is no time to regularly review even core products. In the peripheral assortment, prices often remain unchanged for long periods.

03

Pricing is not an organizational competency

Pricing decisions depend on the experience of individual people. A systematic capability of the company is missing – and with it scalability and security.

04

The market moves faster than your prices

Target margins are added to purchase prices and applied across thousands of items – without differentiation by market, channel, or competition.

05

Competitors are one step ahead

Competitors are already using data-driven pricing. While you maintain spreadsheets, opportunity costs grow with each day.

06

Price reactions that are too slow cost results

When prices cannot be adjusted flexibly, excess inventory, clearance sales, or unnecessary discounts arise – with direct impact on revenue and margin.

The result: Pricing is managed operationally – instead of being used as a strategic lever for margin, growth, and competitiveness.

8-11%

EBIT impact

Increase from a 1% price improvement—pricing is your strongest profit lever.

50+

Completed projects

From mid-market to enterprise, €100M to €100B in annual revenue.

>300%

Minimum ROI

Minimum value from completed projects—measurable, documented, reproducible.

Your perspective

What drives you personally?

Depending on your role, different priorities are in focus.
Where do you recognize yourself?

Executive Management

What typically concerns you

"Our profit is too low, declining, or falling behind the competition. We need to better control our sales prices – but where exactly is the lever?"

Finance Management / CFO

What typically concerns you

"Profitability in our company is too inconsistent: across assortments, regions, channels. Our sales prices are set too simply and with too little differentiation."

Sales / Purchasing / Pricing Management

What typically concerns you

"I am not achieving my margin targets – despite optimal purchase prices. We need to better control our offers and sales prices."

Your target state

Imagine pricing were your strongest competitive advantage

This is what it looks like when pricing is professionally established in mid-market companies.

01

Clarity about potential

You know exactly where the biggest levers lie – by assortment, region, and channel. Decisions are based on data instead of assumptions.

02

Short-term profit improvement

Initial pricing quick wins have a measurable impact on EBIT within 4–6 weeks – without major IT investments.

03

Sustainable competitive advantage

Pricing becomes an organizational core competency of your company – independent of individual people.

04

Less effort, better control

Manual pricing effort decreases by at least 25%. Your team works on pricing strategies instead of spreadsheet maintenance.

05

Professional price management

Make pricing decisions intelligently, flexibly, and quickly – while securing margin and competitiveness.

06

Measurable results

Minimum values from real projects: +3% contribution margin, +5% revenue growth, >300% ROI
Your first step

The PMI 360° Pricing Assessment

Within 7 to 10 days, you will know where your biggest pricing potential lies – and which 5 measures deliver the highest ROI.

01

Objective analysis of your current pricing

We review your pricing logic, processes, and calculation models – and identify systematic weaknesses.

02

Benchmark from over 50 projects

Comparison of your pricing with best practices from retail and e-commerce.

03

Top 5 optimization potential

You receive a clear prioritization of the top 5 pricing potential areas – evaluated by economic impact and feasibility.

04

Roadmap for the next 90 days

A concrete implementation plan for how to develop your pricing step by step into a strategic organizational capability.

05

Personal execution

The assessment is conducted personally by Dr. Markus Husemann-Kopetzky – without delegation to junior consultants.

Ready for clarity about your pricing potential?

In a non-binding initial consultation, we will jointly determine whether and how the PMI 360° Pricing Assessment delivers the greatest value for your company.

Clarity about your pricing potential in just a few days.

Schedule your non-binding initial consultation now. Together, we will determine whether the PMI 360° Pricing Assessment delivers the greatest value for your company.

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