About
Pricing as a control instrument for tomorrow’s economy.
Pricing as a control instrument for tomorrow’s economy.
Behind the Price Management Institute stands a clear conviction: pricing is the underestimated lever for margin, growth, and competitiveness. We combine science with practice and develop pricing strategies, processes, and infrastructures that work in day-to-day operations—and remain within the organization.
Founder & Managing Director
Dr. Markus Husemann-Kopetzky
About Dr. Markus Husemann-Kopetzky
Pricing expert, researcher, and entrepreneur.
Dr. Markus Husemann-Kopetzky is the founder and managing director of the Price Management Institute. He combines academic depth with top management experience and guides companies through all stages of price management—from pricing strategy, pricing methodology, and pricing psychology to process design, organizational design, and target operating model, through to the selection and implementation of suitable pricing software, supported by performance management and accompanying change management.
Before founding the Institute, he led international pricing initiatives as a Senior Pricing Manager at Amazon at one of the world’s most data-driven retail companies. This hands-on experience in a highly competitive, data-intensive market environment forms the foundation of his consulting approach today: pricing excellence does not start with tools, but with clear strategies, data competence, and a professionally structured organization.
Alongside his entrepreneurial activities, he conducts research as a visiting researcher at Freie Universität Berlin on topics related to price management.
As Chairperson of the largest European pricing conference for retail and e-commerce and author of several specialist books, he has been shaping the international pricing community for over a decade.
His mission: to enable companies to master pricing independently for the long term—rather than creating dependence on consultants. Knowledge transfer is the top priority.
Pricing expert
Over 50 pricing projects in companies with revenues between €100 million and €100 billion—in retail, B2B, e-commerce, and private equity.
Academic
Ongoing research projects at Freie Universität Berlin. Author on price management, pricing strategy, and pricing psychology.
Visionary
Chairperson of the largest pricing conference in retail & e-commerce at EPP. Keynote speaker and thought leader for pricing as a strategic lever.
Academic depth. Entrepreneurial sharpness.
Senior Pricing Manager at Amazon
Responsibility for international pricing initiatives at one of the world’s most data-driven retail companies—including pricing algorithms, international expansion, and Lead Trainer for Pricing in Europe.
Visiting Researcher, FU Berlin
Ongoing research projects at Freie Universität Berlin on pricing strategies, pricing psychology, dynamic pricing, and digital pricing. Guest lectures at more than 15 universities and colleges at home and abroad.
Chairperson, European Pricing Platform
Book author & study editor
Author of several specialist books and articles on pricing psychology, dynamic pricing, and artificial intelligence in pricing. Regular studies on data-driven and AI-supported pricing.
50+ pricing projects
Successfully delivered projects in companies with revenues between €100 million and €100 billion—from retail, e-commerce, B2B, and private equity.
Pricing Perspective in the Media
FEATURED IN
The Price Management Institute
Specialist consulting firm for pricing excellence.
Founded in 2021 in Pullach near Munich. Specialized in strategic pricing transformations for retail, e-commerce, B2B, and private equity. Focused, technically deep, with a clear methodology—and a personal consulting approach that prioritizes knowledge transfer into the organization over traditional consulting delivery.
01
Strategic pricing transformation
We take pricing from the status quo to a robust strategy: value perception from the customer’s perspective, pricing logic, price architecture, price list design, assortment and sales management. Strategic clarity first, then operational implementation.
02
Technology & software selection
Vendor-neutral support in the selection, implementation, and integration of pricing software—from technical and functional requirements through market research to contract negotiation.
03
Pricing processes & controlling
Responsibilities, KPIs, reporting structures, interfaces between purchasing, category management, sales, marketing, and controlling. This is how processes are created that make decisions faster, more data-driven, and more consistent.
04
Enablement & training
Workshops, pricing academies, and personal coaching for those responsible for pricing. The goal is always sustainable knowledge transfer—so that you can manage pricing independently in the long term.
Founded in Pullach near Munich
Trusted by leading companies
Voices from industry experts—and testimonials from decision-makers from our collaboration.
Managing Directors, Senior Managers, and Industry Experts—Voices on the Price Management Institute.
Rainer Will
Managing Director, Austrian Retail Association
Regina Großmann
Pricing Manager, XXXL digital (XXXLutz Group)
Martina Novotny
Chief Digital Officer,
ANWR Group
Dr. Markus Husemann-Kopetzky is one of the leading pricing experts for retail, wholesale, and e-commerce.
Ulrich Spaan
Senior Vice President, EHI Retail Institute
Rachele Williams
Domain Lead: Assortment, Pricing, and Promotions at VistaPrint
Thomas Neubauer
VP Marketing EMEA & APAC, Bosch Power Tools
Get to know the Price Management Institute personally.
A confidential initial consultation with Dr. Markus Husemann-Kopetzky—to assess your pricing situation, identify initial levers, and outline possible next steps.