{"id":7356,"date":"2026-05-23T07:11:48","date_gmt":"2026-05-23T07:11:48","guid":{"rendered":"https:\/\/local.gress-marketing.de\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/"},"modified":"2026-05-24T06:08:55","modified_gmt":"2026-05-24T06:08:55","slug":"emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun","status":"publish","type":"post","link":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/","title":{"rendered":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?"},"content":{"rendered":"\n<aside class=\"exec-summary\">\n  <div class=\"exec-summary-tag\">Summary<\/div>\n  <p>This interview illustrates how mobility customers perceive prices and how this price perception can be deliberately managed.<\/p>\n<\/aside>\n\n<p>Link to the <a href=\"https:\/\/www.mdr.de\/wissen\/ticketpreise-oepnv-grenze-mobilitaetswende-100.html\" type=\"link\" id=\"https:\/\/www.faz.net\/aktuell\/finanzen\/so-erkennen-sie-richtige-schnaeppchen-an-black-friday-accg-200271629.html\">post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary This interview illustrates how mobility customers perceive prices and how this price perception can be deliberately managed. Link to the post<\/p>\n","protected":false},"author":5,"featured_media":4502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[],"post_folder":[],"class_list":["post-7356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&lt;em&gt;MDR: &lt;em&gt;Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun? - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&lt;em&gt;MDR: &lt;em&gt;Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?\" \/>\n<meta property=\"og:description\" content=\"Summary This interview illustrates how mobility customers perceive prices and how this price perception can be deliberately managed. Link to the post\" \/>\n<meta property=\"og:url\" content=\"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/\" \/>\n<meta property=\"og:site_name\" content=\"Price Management Institute\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T07:11:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-24T06:08:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"472\" \/>\n\t<meta property=\"og:image:height\" content=\"257\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Markus Husemann-Kopetzky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Markus Husemann-Kopetzky\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/\"},\"author\":{\"name\":\"Dr. Markus Husemann-Kopetzky\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/2aeac971c45a7762d4fc6b054d2b4e03\"},\"headline\":\"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?\",\"datePublished\":\"2026-05-23T07:11:48+00:00\",\"dateModified\":\"2026-05-24T06:08:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/\"},\"wordCount\":37,\"image\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Rechteck-1.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/\",\"name\":\"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun? - Price Management Institute\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Rechteck-1.jpg\",\"datePublished\":\"2026-05-23T07:11:48+00:00\",\"dateModified\":\"2026-05-24T06:08:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/2aeac971c45a7762d4fc6b054d2b4e03\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Rechteck-1.jpg\",\"contentUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Rechteck-1.jpg\",\"width\":472,\"height\":257},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nicht kategorisiert\",\"item\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/category\\\/nicht-kategorisiert\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/\",\"name\":\"Price Management Institute\",\"description\":\"EBIT steigern durch professionelles Pricing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/2aeac971c45a7762d4fc6b054d2b4e03\",\"name\":\"Dr. Markus Husemann-Kopetzky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g\",\"caption\":\"Dr. Markus Husemann-Kopetzky\"},\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/author\\\/markushusemann\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun? - Price Management Institute","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?","og_description":"Summary This interview illustrates how mobility customers perceive prices and how this price perception can be deliberately managed. Link to the post","og_url":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/","og_site_name":"Price Management Institute","article_published_time":"2026-05-23T07:11:48+00:00","article_modified_time":"2026-05-24T06:08:55+00:00","og_image":[{"width":472,"height":257,"url":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg","type":"image\/jpeg"}],"author":"Dr. Markus Husemann-Kopetzky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dr. Markus Husemann-Kopetzky"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#article","isPartOf":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/"},"author":{"name":"Dr. Markus Husemann-Kopetzky","@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/2aeac971c45a7762d4fc6b054d2b4e03"},"headline":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?","datePublished":"2026-05-23T07:11:48+00:00","dateModified":"2026-05-24T06:08:55+00:00","mainEntityOfPage":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/"},"wordCount":37,"image":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#primaryimage"},"thumbnailUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg","articleSection":["Presse"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/","url":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/","name":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun? - Price Management Institute","isPartOf":{"@id":"https:\/\/local.gress-marketing.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#primaryimage"},"image":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#primaryimage"},"thumbnailUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg","datePublished":"2026-05-23T07:11:48+00:00","dateModified":"2026-05-24T06:08:55+00:00","author":{"@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/2aeac971c45a7762d4fc6b054d2b4e03"},"breadcrumb":{"@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#primaryimage","url":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg","contentUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-1.jpg","width":472,"height":257},{"@type":"BreadcrumbList","@id":"https:\/\/local.gress-marketing.de\/en\/emmdr-emticket-prices-when-does-the-mobility-transition-stop-being-fun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/local.gress-marketing.de\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Nicht kategorisiert","item":"https:\/\/local.gress-marketing.de\/en\/category\/nicht-kategorisiert\/"},{"@type":"ListItem","position":3,"name":"&lt;em>MDR: &lt;em>Ticket Prices \u2013 When Does the Mobility Transition Stop Being Fun?"}]},{"@type":"WebSite","@id":"https:\/\/local.gress-marketing.de\/en\/#website","url":"https:\/\/local.gress-marketing.de\/en\/","name":"Price Management Institute","description":"EBIT steigern durch professionelles Pricing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/local.gress-marketing.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/2aeac971c45a7762d4fc6b054d2b4e03","name":"Dr. Markus Husemann-Kopetzky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42712dcd32920aedca67da891bc0c0398efff058926cbc15f56ef40f60f3a7b6?s=96&d=mm&r=g","caption":"Dr. Markus Husemann-Kopetzky"},"url":"https:\/\/local.gress-marketing.de\/en\/author\/markushusemann\/"}]}},"_links":{"self":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts\/7356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/comments?post=7356"}],"version-history":[{"count":1,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts\/7356\/revisions"}],"predecessor-version":[{"id":7357,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts\/7356\/revisions\/7357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/media\/4502"}],"wp:attachment":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/media?parent=7356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/categories?post=7356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/tags?post=7356"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/post_folder?post=7356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}