{"id":7352,"date":"2026-05-24T05:47:19","date_gmt":"2026-05-24T05:47:19","guid":{"rendered":"https:\/\/local.gress-marketing.de\/emspecialist-article-empsychological-pricing-through-artificial-intelligence\/"},"modified":"2026-05-24T06:06:18","modified_gmt":"2026-05-24T06:06:18","slug":"emspecialist-article-empsychological-pricing-through-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/local.gress-marketing.de\/en\/emspecialist-article-empsychological-pricing-through-artificial-intelligence\/","title":{"rendered":"&lt;em>Specialist Article: &lt;em>Psychological Pricing through Artificial Intelligence"},"content":{"rendered":"\n<aside class=\"exec-summary\">\n  <div class=\"exec-summary-tag\">Summary<\/div>\n  <p>In order to enable companies to design prices systematically and scalably from a psychological perspective, this article introduces artificial intelligence (AI) as an adequate methodology and compares it with conventional A\/B tests. Practice shows that a high level of pricing expertise in the company generally leads to better sales and earnings figures. <\/p>\n<\/aside>\n\n<p>Link to <a href=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/SMR-Dr.-Markus-Husemann-Kopetzky-et-al.-Psychologische-Preisgestaltung-durch-Kuenstliche-Intelligenz.pdf\" type=\"link\" id=\"https:\/\/www.faz.net\/aktuell\/finanzen\/so-erkennen-sie-richtige-schnaeppchen-an-black-friday-accg-200271629.html\">download<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary In order to enable companies to design prices systematically and scalably from a psychological perspective, this article introduces artificial intelligence (AI) as an adequate methodology and compares it with conventional A\/B tests. Practice shows that a high level of pricing expertise in the company generally leads to better sales and earnings figures. Link to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[],"post_folder":[],"class_list":["post-7352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialist-publication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&lt;em&gt;Specialist Article: &lt;em&gt;Psychological Pricing through Artificial Intelligence - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&lt;em&gt;Specialist Article: &lt;em&gt;Psychological Pricing through Artificial Intelligence\" \/>\n<meta property=\"og:description\" content=\"Summary In order to enable companies to design prices systematically and scalably from a psychological perspective, this article introduces artificial intelligence (AI) as an adequate methodology and compares it with conventional A\/B tests. Practice shows that a high level of pricing expertise in the company generally leads to better sales and earnings figures. 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