{"id":7350,"date":"2026-05-23T07:15:03","date_gmt":"2026-05-23T07:15:03","guid":{"rendered":"https:\/\/local.gress-marketing.de\/br-how-numbers-lead-us-astray\/"},"modified":"2026-05-26T12:45:58","modified_gmt":"2026-05-26T12:45:58","slug":"br-how-numbers-lead-us-astray","status":"publish","type":"post","link":"https:\/\/local.gress-marketing.de\/en\/br-how-numbers-lead-us-astray\/","title":{"rendered":"BR24: How numbers mislead us"},"content":{"rendered":"\n<aside class=\"exec-summary\">\n  <div class=\"exec-summary-tag\">Summary<\/div>\n  <p>In this interview, we explain how a targeted communication of numbers and numerical figures influences perception.<\/p>\n<\/aside>\n\n<p>Link to the <a href=\"https:\/\/www.br.de\/nachrichten\/deutschland-welt\/geld-fuer-fluechtlinge-wie-uns-zahlen-in-die-irre-fuehren,UU5auKR\" type=\"link\" id=\"https:\/\/www.faz.net\/aktuell\/finanzen\/so-erkennen-sie-richtige-schnaeppchen-an-black-friday-accg-200271629.html\">post<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary In this interview, we explain how a targeted communication of numbers and numerical figures influences perception. Link to the post<\/p>\n","protected":false},"author":5,"featured_media":4504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[],"post_folder":[],"class_list":["post-7350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BR24: How numbers mislead us - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BR24: How numbers mislead us\" \/>\n<meta property=\"og:description\" content=\"Summary In this interview, we explain how a targeted communication of numbers and numerical figures influences perception. Link to the post\" \/>\n<meta property=\"og:url\" content=\"https:\/\/local.gress-marketing.de\/en\/br-how-numbers-lead-us-astray\/\" \/>\n<meta property=\"og:site_name\" content=\"Price Management Institute\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T07:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T12:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-343.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"472\" \/>\n\t<meta property=\"og:image:height\" content=\"257\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Markus Husemann-Kopetzky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Markus Husemann-Kopetzky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/\"},\"author\":{\"name\":\"Dr. Markus Husemann-Kopetzky\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/2aeac971c45a7762d4fc6b054d2b4e03\"},\"headline\":\"BR24: How numbers mislead us\",\"datePublished\":\"2026-05-23T07:15:03+00:00\",\"dateModified\":\"2026-05-26T12:45:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/\"},\"wordCount\":26,\"image\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Rechteck-343.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/br-how-numbers-lead-us-astray\\\/\",\"name\":\"BR24: How numbers mislead us - 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