{"id":7344,"date":"2026-05-24T05:35:25","date_gmt":"2026-05-24T05:35:25","guid":{"rendered":"https:\/\/local.gress-marketing.de\/embook-chapter-emcustomer-value-for-digital-goods\/"},"modified":"2026-05-24T05:58:48","modified_gmt":"2026-05-24T05:58:48","slug":"embook-chapter-emcustomer-value-for-digital-goods","status":"publish","type":"post","link":"https:\/\/local.gress-marketing.de\/en\/embook-chapter-emcustomer-value-for-digital-goods\/","title":{"rendered":"&lt;em>Book Chapter: &lt;em>Customer Value for Digital Goods"},"content":{"rendered":"\n<aside class=\"exec-summary\">\n  <div class=\"exec-summary-tag\">Summary<\/div>\n  <p>In times of advancing digitalization of the economy, the central question of this article is becoming increasingly important: How should a model for evaluating customers of digital goods be adapted compared to traditional customer value models that assume physical goods.<\/p>\n<\/aside>\n\n<p>Link to the <a href=\"https:\/\/www.springerprofessional.de\/preispsychologie\/17854114\" type=\"link\" id=\"https:\/\/www.faz.net\/aktuell\/finanzen\/so-erkennen-sie-richtige-schnaeppchen-an-black-friday-accg-200271629.html\">post<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary In times of advancing digitalization of the economy, the central question of this article is becoming increasingly important: How should a model for evaluating customers of digital goods be adapted compared to traditional customer value models that assume physical goods. Link to the post<\/p>\n","protected":false},"author":5,"featured_media":4511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[],"post_folder":[],"class_list":["post-7344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialist-publication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&lt;em&gt;Book Chapter: &lt;em&gt;Customer Value for Digital Goods - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&lt;em&gt;Book Chapter: &lt;em&gt;Customer Value for Digital Goods\" \/>\n<meta property=\"og:description\" content=\"Summary In times of advancing digitalization of the economy, the central question of this article is becoming increasingly important: How should a model for evaluating customers of digital goods be adapted compared to traditional customer value models that assume physical goods. 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