{"id":4996,"date":"2025-10-28T17:52:20","date_gmt":"2025-10-28T17:52:20","guid":{"rendered":"https:\/\/local.gress-marketing.de\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/"},"modified":"2025-12-16T10:46:07","modified_gmt":"2025-12-16T10:46:07","slug":"strike-prices-manufacturers-suggested-retail-price-msrp-discounts","status":"publish","type":"post","link":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/","title":{"rendered":"Strike Prices, Manufacturer&#8217;s Suggested Retail Price (MSRP) &amp; Discounts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4996\" class=\"elementor elementor-4996 elementor-4911\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ec18b e-con-full e-flex e-con e-parent\" data-id=\"a0ec18b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa9f253 e-flex e-con-boxed e-con e-child\" data-id=\"aa9f253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58c339 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c58c339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strike Prices, Manufacturer's Suggested Retail Price (MSRP) &amp; Discounts<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f734673 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"f734673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/local.gress-marketing.de\/en\/contact\/#kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81b3f9 e-flex e-con-boxed e-con e-child\" data-id=\"f81b3f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab9632 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5ab9632\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#inhaltsverzeichnis,#newsletter&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5ab9632\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5ab9632\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5ab9632\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77b880d e-con-full e-flex e-con e-child\" data-id=\"77b880d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9740fa elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d9740fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Executive Summary<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad6af7 e-con-full e-flex e-con e-child\" data-id=\"2ad6af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9452b1b elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9452b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Strikethrough prices and comparative prices have a significant impact on customer purchasing behavior. This article examines the legal requirements governing the use of comparative and reference prices and provides guidance on their psychologically optimal presentation (\u201cprice marketing\u201d). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d055a84 e-flex e-con-boxed e-con e-parent\" data-id=\"d055a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91a92ab e-con-full e-flex e-con e-child\" data-id=\"91a92ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb06cb5 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eb06cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa2e0e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"caa2e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In this article, we will look at what is meant by &#8220;strike prices&#8221; in retail and e-commerce, why they make sense, how they work psychologically, and how the presentation of strike prices can be optimized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b06ed2 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9b06ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Disclaimer: This article does <span class=\"s1\">not replace legal advice<\/span>. The contents were created with the greatest care and are intended to give you helpful impulses \u2013 however, they do not constitute legal advice. If you have legal questions about a specific case, please contact a lawyer you trust.  <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0e5958 e-con-full e-flex e-con e-child\" data-id=\"a0e5958\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9e02804 e-con-full e-flex e-con e-child\" data-id=\"9e02804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a92b8c e-con-full e-flex e-con e-child\" data-id=\"5a92b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fedd787 elementor-widget elementor-widget-image\" data-id=\"fedd787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-1024x630.jpg\" class=\"attachment-large size-large wp-image-4985\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-1024x630.jpg 1024w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-300x185.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-768x473.jpg 768w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-1536x946.jpg 1536w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP-2048x1261.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef887d1 e-flex e-con-boxed e-con e-parent\" data-id=\"ef887d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67dde87 e-con-full e-flex e-con e-child\" data-id=\"67dde87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c2919 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"42c2919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Strike Prices: What are strike prices?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db9363 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3db9363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Is a price of EUR 99 good? In any case, it is perceived as cheaper if it is next to a crossed-out, higher &#8220;instead of price.&#8221; This &#8220;instead of price&#8221; is a so-called strike price, which is also often graphically crossed out. The strike price serves as a reference price, against which customers compare the actual price.   &nbsp;<span style=\"font-size: 18px;\">This active communication of price advantages and rebates (price discount advertising) is also referred to as price marketing.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75eafb elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b75eafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A saving presented in this way significantly improves the price-performance ratio perceived by customers. The perception changed by strike prices ultimately increases the probability of purchase. Since this effect is relatively strong, there could be an incentive on the part of retailers to specify an inadmissible, artificially generated strike price that is intended to influence customer behavior.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53609fa elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"53609fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order to avoid misleading advertising and the presentation of price reductions, the legislator has established corresponding regulations for consumer protection. These regulations can be found, for example, in the <span class=\"jnlangue\">Law Against Unfair Competition<\/span> <span class=\"jnamtabk\">(<a href=\"https:\/\/www.gesetze-im-internet.de\/uwg_2004\/index.html\" target=\"_blank\" rel=\"noopener\">UWG<\/a>).<\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ec94b elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"90ec94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The fact that the legislator regulates the presentation of strike prices can be interpreted to mean that strike prices in price advertising have a proven effect on consumers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2225b elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4b2225b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.1 A look at the \"Price Indication Regulation\" (PAngV)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60fdad5 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"60fdad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Price Indication Regulation (PAngV) &#8220;(&#8230;) regulates the indication of prices for goods or services by businesses to consumers.&#8221; (<a href=\"https:\/\/www.gesetze-im-internet.de\/pangv_2022\/__1.html\" target=\"_blank\" rel=\"noopener\">\u00a7 1 Abs. 1 PAngV<\/a>). The Price Indication Regulation is the transposition of European law into national law. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eab9f elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e0eab9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The revision of the Price Indication Ordinance on 28.08.2022 is due to the so-called EU Omnibus Directive <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2019\/2161\/oj\">2019\/2161<\/a> &#8211; or in the long name:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2849ef8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2849ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Directive (EU) 2019\/2161 of the European Parliament and of the Council of 27 November 2019 amending Council Directive 93\/13\/EEC and Directives 98\/6\/EC, 2005\/29\/EC and 2011\/83\/EU of the European Parliament and of the Council as regards better enforcement and modernisation of Union consumer protection rules <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce34e61 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ce34e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A central area of regulation is the presentation of price discounts in retail and e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4810f4 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b4810f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The EU Omnibus Directive contains the following regulations:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451e92f elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"451e92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Directive 98\/6\/EC is amended as follows: The following Article is inserted: <span class=\"oj-italic\">Article 6a<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8119683 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8119683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>(1) Any announcement of a price reduction shall indicate the prior price applied by the trader for a specified period before the price reduction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ffca8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"47ffca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>(2) The prior price is the lowest price applied by the trader within a period of at least 30 days before the application of the price reduction. (&#8230;)&#8221; <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138e792 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"138e792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These regulations were implemented in German law in <a href=\"https:\/\/www.gesetze-im-internet.de\/pangv_2022\/__11.html\" target=\"_blank\" rel=\"noopener\">\u00a7 11 PAngV<\/a> (&#8220;Additional price indication obligation for price reductions for goods&#8221;) for retail and e-commerce as follows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b21c63 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8b21c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;(1) Anyone who is obliged to indicate a total price must, vis-\u00e0-vis consumers, indicate <strong>the lowest total price that he has applied within the last 30 days<\/strong> prior to the application of the price reduction vis-\u00e0-vis consumers for each announcement of a price reduction for a good.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b22ba2 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0b22ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"oj-normal\">&#8220;(2) In the case of a <strong>gradual, uninterruptedly increasing price reduction<\/strong> of the total price of a good, <strong>the lowest total price according to paragraph 1<\/strong> that was applied to consumers for this good before the start of the gradual price reduction can be indicated for the duration of the price reduction.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f632636 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f632636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"oj-normal\">This means that price savings may be compared to the lowest price of the last 30 days. If the sales price is continuously reduced in stages \u2013 e.g. as part of markdown pricing \u2013 the lowest price of the last 30 days before the first price reduction stage can continue to be displayed for all subsequent reductions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ced824 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5ced824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"oj-normal\">This regulation leads us to the first option of strike prices, comparison prices or (external) reference prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0a6a9 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5f0a6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.2 \"Instead of\" price: The lowest price of the last 30 days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e28f8f elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6e28f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;instead of&#8221; price is the price that is displayed as the original price in the event of a price reduction: instead of EUR 119, now EUR 99, you save EUR 20 (or 17%).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b728a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"67b728a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The PAngV requires that the lowest price of the last 30 days be displayed as a strike or comparison price for price reductions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fd2cf elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"50fd2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If a comparison price is presented as crossed out, a price reduction is generally assumed. The Federal Court of Justice has made this assessment (<a href=\"https:\/\/juris.bundesgerichtshof.de\/cgi-bin\/rechtsprechung\/document.py?Gericht=bgh&amp;Art=en&amp;nr=74203&amp;pos=0&amp;anz=1\" target=\"_blank\" rel=\"noopener\">BGH I ZR 182\/14<\/a>). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5928 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57a5928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What happens if the lowest price of the last 30 days is not advertised as crossed out?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0749c8e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0749c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Baden-W\u00fcrttemberg Consumer Advice Centre has initiated a warning against Amazon and accused the online retailer of the practices in the presentation of strike prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb16ad3 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bb16ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the case law of the Munich Regional Court dated July 14, 2025 (LG Munich I, Case No. <a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2025-N-17142?hl=true\" target=\"_blank\" rel=\"noopener\">4 HK O 13950\/24)<\/a> against Amazon, the following judgment was rendered:\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc6dcb elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fcc6dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The defendant is ordered to <strong>refrain<\/strong> from offering consumers the purchase of electronic devices on the Internet, stating a percentage price reduction (&#8220;-19%&#8221;) and a crossed-out price (&#8220;\u20ac259.00&#8221;), if <strong>neither the percentage reduction nor the crossed-out price refer to the lowest total price that the defendant has applied to consumers within the last 30 days before the application of the price reduction<\/strong>, <strong>but to an &#8220;MSRP&#8221; of the manufacturer<\/strong>.&#8221; (Page 2)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8fcac elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5c8fcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The defendant is further ordered to refrain from advertising to consumers for the sale of consumer electronics items with the granting of a &#8220;discount&#8221; (&#8220;19% discount&#8221;) (&#8230;), if this discount does not refer to the reduction of a total price previously demanded by the defendant, but merely expresses the amount by which an &#8220;MSRP&#8221; stated by the manufacturer is undercut (&#8230;).&#8221; (Page 3)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcdcb5 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5fcdcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Amazon was threatened with &#8220;(&#8230;) a fine of up to \u20ac250,000 for each case of culpable violation of one of the (&#8230;) aforementioned injunctive obligations (alternatively, imprisonment for up to 6 weeks) or imprisonment for up to 6 months, to be enforced against the managing director of the defendant.&#8221; (Page 4)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4cb6c elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7a4cb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conclusion: Strike prices and price reductions in retail and e-commerce must refer to the lowest price of the last 30 days before the advertised price reduction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b5dd1 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f2b5dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.3 The Manufacturer's Suggested Retail Price (MSRP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdeb85 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8bdeb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What role does the Manufacturer&#8217;s Suggested Retail Price (MSRP) play? The MSRP refers to a non-binding price recommendation from the product manufacturer for retail and e-commerce. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a460587 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a460587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The comparison of a price with an MSRP is still possible and is referred to as a &#8220;third-party price comparison,&#8221; as long as the presentation of the price comparison cannot be understood as a price reduction. The above-mentioned <a href=\"https:\/\/www.gesetze-bayern.de\/Content\/Document\/Y-300-Z-GRURRS-B-2025-N-17142?hl=true\">Amazon judgment<\/a> states: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be665b6 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"be665b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;It is to be assessed on the basis of the specific design of the advertising whether, according to consumer perception, it represents a mere third-party price comparison or an announcement of an own-price reduction or a combination of both.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e7604 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"12e7604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Based on the relevant circumstances of the individual case at hand, it must be assumed in all three challenged cases that the advertising is part of a presentation made up as price reduction advertising and is understood accordingly by the reference consumer.&#8221; (Pages 7-8)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1690a3a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1690a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conclusion: A price can be compared to the MSRP, provided that no price reduction is inferred.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e54970 e-flex e-con-boxed e-con e-parent\" data-id=\"1e54970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e29882 e-con-full e-flex e-con e-child\" data-id=\"0e29882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a123a elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c1a123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Reference prices and price perception: How do we assess prices?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90d7e4 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e90d7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When customers and consumers look at a price, they compare this price with their price perception for a reasonable price. This price perception is also referred to as the internal reference price. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfd1bd elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2cfd1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If the price on the price tag is above the internal reference price, the price is perceived as high or expensive. If the price is below it, it is perceived as cheap or inexpensive. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a69881 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a69881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>However, we as consumers find it difficult to assess a price without a direct comparison. We humans cannot assess sizes expressed in numbers \u2013 such as prices \u2013 so well individually. We are better at evaluating these sizes relative to something else.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e966e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c0e966e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is where so-called external reference prices come into play, which are presented to the customer and serve as a benchmark. These external reference prices are, for example, the lowest price of the last 30 days or the Manufacturer&#8217;s Suggested Retail Price (MSRP). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0838006 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0838006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These external reference prices influence price perception in two ways.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9070c87 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9070c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>First, customers perceive this external reference price and compare it with the internal reference price. If the external reference price is credible, it raises the internal reference price, so that the assessment of what is a reasonable price increases. This is an example of displaying the MSRP. The opposite is the case if the external reference price is lower than the internal reference price: Customers then expect a lower reasonable price.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7058e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1e7058e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Second, customers infer a perceived saving from the difference between a higher external reference price and a lower current price. This perceived saving has a value in itself from the customer&#8217;s point of view. You are not only happy about the product you bought, but also about the saving \u2013 in this case, we speak of an additional transaction benefit.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bda2a8 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6bda2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How can this perceived saving be influenced by presenting your own price with a comparison price? This is a topic of price psychology. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03cff60 e-flex e-con-boxed e-con e-parent\" data-id=\"03cff60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a2131c e-con-full e-flex e-con e-child\" data-id=\"1a2131c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2cb84 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3f2cb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Price psychology: 5 tactics for the optimal presentation of strike prices and MSRPs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9e199 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ea9e199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The following explanations also apply to actual price reductions as part of a discount campaign. However, in the following, we assume that you have had a good price for more than 30 days, but are not planning any further price reductions. Nevertheless, you would like to point out this objectively good price to your customers. Your selling price (VKP) is significantly below the Manufacturer&#8217;s Suggested Retail Price (MSRP) of the manufacturer.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb0f69 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"feb0f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What psychological principles should you consider when presenting your price information?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada3db7 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ada3db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Show the MSRP above or to the left of the lower VKP.<\/strong>  We can solve subtraction tasks in our heads faster if the larger value comes before the smaller one. If the calculation of the difference in the price comparison takes less mental effort, we perceive a greater saving. <\/li><li><strong>Make sure that the left digit of the VKP differs from the left digit of the MSRP<\/strong> (or the number of digits of the euro amount decreases \u2013 e.g. from three to two digits). We read numbers from left to right and give the left digits a greater weight. <\/li><li><strong>Create a visual distance between MSRP and VKP. <\/strong>This visual distance underlines the content of your price message: The difference between MSRP and VKP is large.<\/li><li><strong>Write the MSRP in a larger font than the VKP. <\/strong>Again: The visual representation corresponds to the content (large font = high price), and this costs less mental energy in the interpretation.<\/li><li><strong>Write the VKP in red. <\/strong>Red is a signal color. Customers (the effect has only been proven in men) use a mental shortcut (so-called heuristic) if the item in the promotion is not particularly important: They conclude from the red color that the price must be particularly low. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e5c46b e-flex e-con-boxed e-con e-parent\" data-id=\"8e5c46b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33aa33a e-con-full e-flex e-con e-child\" data-id=\"33aa33a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a915149 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a915149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions for reflection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25de83a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"25de83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>How consciously do you design the pricing experience of your customers with comparison and strike prices?<\/li><li>How do you test and evaluate your deployment?<\/li><li>How do you know that your current price communication and presentation are optimal?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3899cf6 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3899cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you would like to speak to an expert about your price communication without obligation, please arrange a meeting with us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27b24c elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d27b24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/local.gress-marketing.de\/en\/contact\/#kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1fcd00 e-flex e-con-boxed e-con e-parent\" data-id=\"a1fcd00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41002b7 elementor-widget elementor-widget-post-navigation\" data-id=\"41002b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/local.gress-marketing.de\/en\/pricing-strategies-do-you-have-a-consciously-chosen-pricing-strategy\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous post<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/local.gress-marketing.de\/en\/pricing-strategies-do-you-have-a-consciously-chosen-pricing-strategy-2\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next post<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ec157 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"27ec157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a62de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7a62de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PMI Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe89e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"04fe89e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"newsletter\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing impulse directly to your mailbox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d1d7e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"23d1d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Receive regular first access to:<\/strong><\/p><ul><li>Case studies of real pricing transformations<\/li><li>Proven methods for systematic control of margin and sales<\/li><li>Concrete tips for professionalizing your pricing function<\/li><li>Exclusive studies of the Price Management Institute<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a8018 elementor-button-align-start elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"e2a8018\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4996\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e2a8018\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Strike Prices, Manufacturer&#039;s Suggested Retail Price (MSRP) &amp; Discounts\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4996\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_121319d elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_121319d\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_121319d]\" id=\"form-field-field_121319d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email Address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_90003f2 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_90003f2]\" id=\"form-field-field_90003f2\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_90003f2\">Click here for the privacy policy<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f12cfca]\" id=\"form-field-field_f12cfca\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe to newsletter<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?<\/p>\n","protected":false},"author":3,"featured_media":4985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"post_folder":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strike Prices, Manufacturer&#039;s Suggested Retail Price (MSRP) &amp; Discounts<\/title>\n<meta name=\"description\" content=\"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strike Prices, Manufacturer&#039;s Suggested Retail Price (MSRP) &amp; Discounts\" \/>\n<meta property=\"og:description\" content=\"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/\" \/>\n<meta property=\"og:site_name\" content=\"Price Management Institute\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T17:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T10:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SukraM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SukraM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/\"},\"author\":{\"name\":\"SukraM\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/98202f818f621bf6955478d987011b78\"},\"headline\":\"Strike Prices, Manufacturer&#8217;s Suggested Retail Price (MSRP) &amp; Discounts\",\"datePublished\":\"2025-10-28T17:52:20+00:00\",\"dateModified\":\"2025-12-16T10:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/\"},\"wordCount\":1982,\"image\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Reference-Price-MSRP-UVP.jpg\",\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/\",\"name\":\"Strike Prices, Manufacturer's Suggested Retail Price (MSRP) & Discounts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Reference-Price-MSRP-UVP.jpg\",\"datePublished\":\"2025-10-28T17:52:20+00:00\",\"dateModified\":\"2025-12-16T10:46:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/98202f818f621bf6955478d987011b78\"},\"description\":\"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Reference-Price-MSRP-UVP.jpg\",\"contentUrl\":\"https:\\\/\\\/local.gress-marketing.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Reference-Price-MSRP-UVP.jpg\",\"width\":2560,\"height\":1576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strike Prices, Manufacturer&#8217;s Suggested Retail Price (MSRP) &amp; Discounts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/\",\"name\":\"Price Management Institute\",\"description\":\"F\u00fchrende Pricing-Experten f\u00fcr Handel, Gro\u00dfhandel und E-Commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/#\\\/schema\\\/person\\\/98202f818f621bf6955478d987011b78\",\"name\":\"SukraM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g\",\"caption\":\"SukraM\"},\"url\":\"https:\\\/\\\/local.gress-marketing.de\\\/en\\\/author\\\/sukram\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strike Prices, Manufacturer's Suggested Retail Price (MSRP) & Discounts","description":"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Strike Prices, Manufacturer's Suggested Retail Price (MSRP) &amp; Discounts","og_description":"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?","og_url":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/","og_site_name":"Price Management Institute","article_published_time":"2025-10-28T17:52:20+00:00","article_modified_time":"2025-12-16T10:46:07+00:00","og_image":[{"width":2560,"height":1576,"url":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg","type":"image\/jpeg"}],"author":"SukraM","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SukraM","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#article","isPartOf":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/"},"author":{"name":"SukraM","@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/98202f818f621bf6955478d987011b78"},"headline":"Strike Prices, Manufacturer&#8217;s Suggested Retail Price (MSRP) &amp; Discounts","datePublished":"2025-10-28T17:52:20+00:00","dateModified":"2025-12-16T10:46:07+00:00","mainEntityOfPage":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/"},"wordCount":1982,"image":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#primaryimage"},"thumbnailUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg","articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/","url":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/","name":"Strike Prices, Manufacturer's Suggested Retail Price (MSRP) & Discounts","isPartOf":{"@id":"https:\/\/local.gress-marketing.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#primaryimage"},"image":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#primaryimage"},"thumbnailUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg","datePublished":"2025-10-28T17:52:20+00:00","dateModified":"2025-12-16T10:46:07+00:00","author":{"@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/98202f818f621bf6955478d987011b78"},"description":"How do you strategically combine the Price Indication Ordinance (PAngV) and price psychology for comparison prices, MSRPs, and discounts in price advertising?","breadcrumb":{"@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#primaryimage","url":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg","contentUrl":"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Reference-Price-MSRP-UVP.jpg","width":2560,"height":1576},{"@type":"BreadcrumbList","@id":"https:\/\/local.gress-marketing.de\/en\/strike-prices-manufacturers-suggested-retail-price-msrp-discounts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/local.gress-marketing.de\/en\/"},{"@type":"ListItem","position":2,"name":"Strike Prices, Manufacturer&#8217;s Suggested Retail Price (MSRP) &amp; Discounts"}]},{"@type":"WebSite","@id":"https:\/\/local.gress-marketing.de\/en\/#website","url":"https:\/\/local.gress-marketing.de\/en\/","name":"Price Management Institute","description":"F\u00fchrende Pricing-Experten f\u00fcr Handel, Gro\u00dfhandel und E-Commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/local.gress-marketing.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/local.gress-marketing.de\/en\/#\/schema\/person\/98202f818f621bf6955478d987011b78","name":"SukraM","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/096ee73b7376c47ce6763d966dce5421ae33b94bae95cc0572d9e87a71b54f16?s=96&d=mm&r=g","caption":"SukraM"},"url":"https:\/\/local.gress-marketing.de\/en\/author\/sukram\/"}]}},"_links":{"self":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts\/4996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/comments?post=4996"}],"version-history":[{"count":0,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/posts\/4996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/media\/4985"}],"wp:attachment":[{"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/media?parent=4996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/categories?post=4996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/tags?post=4996"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/local.gress-marketing.de\/en\/wp-json\/wp\/v2\/post_folder?post=4996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}