{"id":7233,"date":"2026-05-07T17:43:27","date_gmt":"2026-05-07T17:43:27","guid":{"rendered":"https:\/\/local.gress-marketing.de\/home\/"},"modified":"2026-05-31T20:07:22","modified_gmt":"2026-05-31T20:07:22","slug":"home","status":"publish","type":"page","link":"https:\/\/local.gress-marketing.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7233\" class=\"elementor elementor-7233 elementor-6500\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7dbf91 e-flex e-con-boxed e-con e-parent\" data-id=\"e7dbf91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09cf420 e-con-full e-flex e-con e-child\" data-id=\"09cf420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a971551 e-con-full smooth-entry e-flex e-con e-child\" data-id=\"a971551\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddc84b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bddc84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de1640 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0de1640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Price Management Institute<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1e37e elementor-widget__width-initial smooth-entry delay-1 elementor-widget elementor-widget-heading\" data-id=\"3c1e37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Grow EBIT with <span style=\"color: #2e86e8\"><em>professional pricing<\/em><\/span><\/h1><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2224f elementor-widget__width-initial smooth-entry delay-2 elementor-widget elementor-widget-text-editor\" data-id=\"af2224f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Profitable prices do not happen by chance, but through a clear strategy, sound pricing psychology, suitable software, and consistent management. This is exactly where the Price Management Institute comes in\u2014both for SMEs and for large corporations. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fda473 smooth-entry delay-3 elementor-widget elementor-widget-button\" data-id=\"4fda473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/price-management-institute\/kennenlerngespraech-mit-dr-markus-husemann-kopetzky\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book an introductory call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b82df85 e-con-full e-flex e-con e-child\" data-id=\"b82df85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308f1f7 smooth-entry delay-3 elementor-widget elementor-widget-image\" data-id=\"308f1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1142\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing.jpg\" class=\"attachment-full size-full wp-image-7211\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing.jpg 2048w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing-300x167.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing-1024x571.jpg 1024w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing-768x428.jpg 768w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/Dr.-Markus-Husemann-Kopetzky-Pricing-1536x857.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b0927 e-con-full slider-container e-flex e-con e-parent\" data-id=\"49b0927\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc2c04 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fdc2c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trusted by leading companies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762f0b elementor-widget elementor-widget-deensimc-smooth-marquee\" data-id=\"5762f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deensimc-smooth-marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-marquee-main-container deensimc-image-marquee deensimc-marquee-pause-on-hover deensimc-marquee-edge-shadow\" data-marquee-speed=\"10\" data-track-fill=\"yes\" data-track-item-selector=\"*\">\n\t\t\t\t<div class=\"deensimc-marquee-track-wrapper\">\n\t\t\t\t\t<div class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Obi-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/XXXlutz-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Westwing-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/tegut-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Sport-2000-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/CompuGroup-Medical-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vetoquinol-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vistaprint-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Riverwood-Capital.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Betzold-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/ANWR-Group-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div aria-hidden=\"true\" class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Obi-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/XXXlutz-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Westwing-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/tegut-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Sport-2000-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/CompuGroup-Medical-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vetoquinol-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vistaprint-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Riverwood-Capital.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Betzold-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/ANWR-Group-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<noscript>\n\t\t\t<div class=\"deensimc-noscript-notice\" role=\"note\">\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b35d6 e-flex e-con-boxed e-con e-parent\" data-id=\"40b35d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-695ee2b e-con-full e-flex e-con e-child\" data-id=\"695ee2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275b3a1 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"275b3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3490a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3490a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b7bf7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"54b7bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing challenges are similar\u2014<span style=\"color: #0057A8\"><em>across industries<\/em><\/span> &nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebd5ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ebd5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether a family-owned business with \u20ac100 million in revenue or a corporation with several billion\u2014the pricing reality is surprisingly often the same. Prices are driven by purchasing, dependent on individuals, and managed manually. Systematic, strategy-led management is often missing.  <\/p><p>The solution rarely lies only in better tools or more data. Professional pricing starts with a clear strategy, leverages an understanding of price perception and willingness to buy, requires processes and systems that support both in day-to-day business\u2014and employees who are consistently brought along on this journey. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-136a5b8 e-grid e-con-full e-con e-child\" data-id=\"136a5b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3b328a e-con-full e-flex e-con e-child\" data-id=\"d3b328a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76df859 elementor-widget elementor-widget-text-editor\" data-id=\"76df859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e3c3c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82e3c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec088a elementor-widget elementor-widget-heading\" data-id=\"5ec088a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Person-dependent instead of scalable<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de74ee0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de74ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether an SME or a global corporation: pricing remains operational, dependent on individuals, and hardly scalable. The challenges are the same\u2014and so are the options for action. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4da55b e-con-full e-flex e-con e-child\" data-id=\"a4da55b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8fcd5 elementor-widget elementor-widget-text-editor\" data-id=\"3c8fcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1642054 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1642054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Retail &#038; e-commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3989e78 elementor-widget elementor-widget-heading\" data-id=\"3989e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Complexity meets flat-rate rules<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d77fc6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d77fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>High complexity by assortment, channel, and customer segment\u2014with enormous differentiation potential. Clean differentiation would be prohibitively time-consuming; therefore, flat-rate rules dominate. Pragmatic\u2014but with significant margin potential in pricing.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b302255 e-con-full e-flex e-con e-child\" data-id=\"b302255\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a52097 elementor-widget elementor-widget-text-editor\" data-id=\"0a52097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d7ff3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0d7ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B2B &#038; manufacturers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd18ff1 elementor-widget elementor-widget-heading\" data-id=\"dd18ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Value-based planned, discount-based negotiated<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6829266 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6829266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Value-based strategies are set up\u2014but what gets enforced are historically grown terms and negotiation outcomes, often under volume and competitive pressure in sales. Pricing is handled case by case; a consistent logic is missing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa41a14 e-con-full e-flex e-con e-child\" data-id=\"aa41a14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0477cf8 elementor-widget elementor-widget-text-editor\" data-id=\"0477cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac7b75 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eac7b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Products &#038; Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b71e9 elementor-widget elementor-widget-heading\" data-id=\"22b71e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service monetization without a system<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7440117 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7440117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Service monetization is rarely systematic and strategic. Cost-plus and legacy flat rates dominate\u2014even where the value driver lies with the customer. Pricing follows effort, not impact.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01844e4 e-flex e-con-boxed e-con e-parent\" data-id=\"01844e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-641c9a1 e-con-full e-flex e-con e-child\" data-id=\"641c9a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d18a elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b87d18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713b7fc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"713b7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your perspective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f69f3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"12f69f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What drives decision-makers in our projects<span style=\"color: #2e86e8\"><em> <\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9080c17 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9080c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Regardless of role and industry, the same topics keep recurring in our projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a58c486 e-grid e-con-full e-con e-child\" data-id=\"a58c486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d48c0a7 e-con-full e-flex e-con e-child\" data-id=\"d48c0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4ab4c elementor-widget elementor-widget-text-editor\" data-id=\"cd4ab4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb9312 elementor-widget elementor-widget-heading\" data-id=\"8bb9312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase margin and EBIT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d37674 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d37674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNot through cost cutting, but through better pricing management\u2014targeted, measurable, without losing volume.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff23eb e-con-full e-flex e-con e-child\" data-id=\"eff23eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7c6b2 elementor-widget elementor-widget-text-editor\" data-id=\"3d7c6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa6050 elementor-widget elementor-widget-heading\" data-id=\"8fa6050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strengthen your competitive position<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ffe87 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"99ffe87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUse pricing as a management tool\u2014more differentiated and more responsive than the market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f75449b e-con-full e-flex e-con e-child\" data-id=\"f75449b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22785b8 elementor-widget elementor-widget-text-editor\" data-id=\"22785b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73aa7c7 elementor-widget elementor-widget-heading\" data-id=\"73aa7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarity about potential<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be9bb7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9be9bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhere the biggest levers are\u2014in strategy, price setting, management, and organisation\u2014and in what order they should be pulled.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5093b14 e-con-full e-flex e-con e-child\" data-id=\"5093b14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7a678 elementor-widget elementor-widget-text-editor\" data-id=\"8d7a678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7397e94 elementor-widget elementor-widget-heading\" data-id=\"7397e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Robust decisions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f94386 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9f94386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPricing decisions based on data, market understanding, and clear logic\u2014instead of individual experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d018893 e-con-full e-flex e-con e-child\" data-id=\"d018893\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb615a elementor-widget elementor-widget-text-editor\" data-id=\"bdb615a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>05<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dac75a elementor-widget elementor-widget-heading\" data-id=\"9dac75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fast initial results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d69aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42d69aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPricing quick wins that contribute to EBIT within 4\u20138 weeks\u2014without major IT investments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2c3beb e-con-full e-flex e-con e-child\" data-id=\"c2c3beb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc89e9 elementor-widget elementor-widget-text-editor\" data-id=\"adc89e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>06<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6cd55e elementor-widget elementor-widget-heading\" data-id=\"d6cd55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reduce day-to-day effort<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a2730 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7a2730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Less Excel and manual maintenance, more time for strategic pricing management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50d2947 e-con-full e-flex e-con e-child\" data-id=\"50d2947\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68cb2e9 elementor-widget elementor-widget-text-editor\" data-id=\"68cb2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>07<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59ec34 elementor-widget elementor-widget-heading\" data-id=\"e59ec34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Embed pricing as a core capability\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed278e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ed278e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pricing systematically embedded in the company\u2014independent of individuals, scalable, transparent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-4ea811e e-con-full e-flex e-con e-child\" data-id=\"4ea811e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/calendly.com\/price-management-institute\/kennenlerngespraech-mit-dr-markus-husemann-kopetzky\">\n\t\t\t\t<div class=\"elementor-element elementor-element-496b3c9 elementor-widget elementor-widget-text-editor\" data-id=\"496b3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c6892 elementor-widget elementor-widget-heading\" data-id=\"81c6892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does this sound familiar?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247339d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"247339d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a 30-minute initial consultation, we clarify which of these goals have priority\u2014and which solution path will deliver the greatest impact.<\/p><p>Schedule an initial consultation \u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-445693d e-flex e-con-boxed e-con e-parent\" data-id=\"445693d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f22eff5 e-con-full e-flex e-con e-child\" data-id=\"f22eff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ed879 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4ed879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1122459 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1122459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tApproaches\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4202ec2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4202ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which pricing lever fits <span style=\"color: #2e86e8\"><em>depends on your starting point.<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf80c1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2cf80c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFour structured approaches, each aligned with a specific pricing challenge.\n<br\/>Which lever is the right one depends on where you stand today.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55abe7 e-grid e-con-full e-con e-child\" data-id=\"a55abe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fe25c0f e-con-full deine-card-klasse e-flex e-con e-child\" data-id=\"fe25c0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76a2bca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76a2bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t01 \u00b7 Strategy &#038; positioning\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7c658 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b7c658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A pricing strategy<span style=\"color: #0057A8\"><em> that fits your business model<\/em><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a3277 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"59a3277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A professional pricing strategy defines how you position yourself in the market, which price architecture fits your business model, and the logic by which prices are set, differentiated, and communicated. The result: an end-to-end pricing system that your team can manage independently for the long term. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fba7d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3fba7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/pricing-strategy\/\">Go to pricing strategy \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b681e7a e-con-full deine-card-klasse e-flex e-con e-child\" data-id=\"b681e7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb118b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8cb118b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t02 \u00b7 Price perception &#038; willingness to buy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0927e3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c0927e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How prices work\u2014<span style=\"color: #0057A8\"><em>beyond the absolute price level<\/em><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf1b2d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cbf1b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Context, communication, and perception are the key levers of pricing psychology. They determine whether customers buy\u2014and at what price. Scientifically grounded, implemented with proven practical success.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c33bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18c33bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/pricing-psychology\/\">Go to pricing psychology \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ea824 e-con-full deine-card-klasse e-flex e-con e-child\" data-id=\"51ea824\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6510051 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6510051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t03 \u00b7 Technology &#038; automation\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae12e2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6ae12e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing software\u2014selected neutrally, <span style=\"color: #0057A8\"><em>implemented pragmatically<\/em><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412522c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"412522c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pricing software only works when selection, strategy, and team acceptance align. We provide vendor-independent support through selection, implementation, and optimization\u2014with a focus on ensuring the system is actually used in day-to-day business. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b25dcd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b25dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/pricing-software\/\">Go to pricing software \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f52a03f e-con-full deine-card-klasse e-flex e-con e-child\" data-id=\"f52a03f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68acb76 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68acb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t04 \u00b7 PMI 360\u00b0 Pricing Assessment\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57ee76 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e57ee76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarity on your <span style=\"color: #0057A8\"><em>biggest pricing levers<\/em><\/span> in 7 to 10 days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6556d43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6556d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <em>PMI 360\u00b0 Pricing Assessment<\/em> provides, within 7 to 10 days, a baseline assessment, a benchmark from over 50 projects, and the top 5 pricing levers\u2014evaluated by impact and feasibility, with a concrete 90-day roadmap. Conducted personally by Dr. Markus Husemann-Kopetzky. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3ffbb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa3ffbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/pmi-360-pricing-assessment\/\">Go to the PMI 360\u00b0 Pricing Assessment \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f792173 e-grid e-con-boxed e-con e-parent\" data-id=\"f792173\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-261bc00 e-con-full e-flex e-con e-child\" data-id=\"261bc00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-619a6d5 elementor-widget elementor-widget-text-editor\" data-id=\"619a6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>8-11%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00efad6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00efad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EBIT impact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c2f3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a9c2f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIncrease from a 1% price improvement\u2014pricing is your strongest profit lever.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84ce6fa e-con-full e-flex e-con e-child\" data-id=\"84ce6fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193c677 elementor-widget elementor-widget-text-editor\" data-id=\"193c677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>50+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e48f7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e48f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCompleted projects\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc1ad8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"abc1ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From SMEs to large corporations, from \u20ac100 million to \u20ac100 billion in annual revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d279ad e-con-full e-flex e-con e-child\" data-id=\"9d279ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc4082 elementor-widget elementor-widget-text-editor\" data-id=\"0bc4082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t>300%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612611d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"612611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimum ROI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470ea41 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"470ea41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimum value from completed projects\u2014measurable, documented, reproducible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba91afc e-flex e-con-boxed e-con e-parent\" data-id=\"ba91afc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-82b956b e-con-full e-flex e-con e-child\" data-id=\"82b956b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683386c elementor-widget elementor-widget-image\" data-id=\"683386c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"646\" height=\"968\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/2024_03_20_Dr.Markus_Husemann-Kopetzky_4277_1.png\" class=\"attachment-large size-large wp-image-4447\" alt=\"Image of Dr. Markus Husemann-Kopetzky\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/2024_03_20_Dr.Markus_Husemann-Kopetzky_4277_1.png 646w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/2024_03_20_Dr.Markus_Husemann-Kopetzky_4277_1-200x300.png 200w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c6cf2f e-con-full e-flex e-con e-child\" data-id=\"5c6cf2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b21190 e-con-full e-flex e-con e-child\" data-id=\"7b21190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de15b08 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de15b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6031b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc6031b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Why companies entrust their pricing to Dr. Markus Husemann-Kopetzky<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c144b7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9c144b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">15+ years of experience in one of the most important profit levers of successful companies:<span style=\"color: #0057A8\"><em> price<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8cda3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d8cda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDr. Markus Husemann-Kopetzky, founder of the Price Management Institute, combines scientific depth with practical implementation at top corporate level. As a former Senior Pricing Manager at Amazon, he led international pricing initiatives at one of the world\u2019s most data-driven retail companies. Today, he helps companies build pricing as a strategic lever for margin, growth, and competitiveness. His approach: enable companies to master pricing independently for the long term\u2014instead of creating dependence on consultants.   \t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78c5fea e-grid e-con-full e-con e-child\" data-id=\"78c5fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abb01c elementor-widget elementor-widget-text-editor\" data-id=\"1abb01c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"credential-title\"><strong>Amazon<br><\/strong><\/div><div class=\"credential-desc\">Senior Pricing Manager \u2013 international pricing strategies at one of the world\u2019s leading retail companies<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc52073 elementor-widget elementor-widget-text-editor\" data-id=\"cc52073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"credential-title\"><div class=\"credential-title\"><strong>Academic expertise<\/strong><\/div><div class=\"credential-desc\">Research at Freie Universit\u00e4t Berlin on the topic of price management<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1485622 elementor-widget elementor-widget-text-editor\" data-id=\"1485622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"credential-title\"><div class=\"credential-title\"><div class=\"credential-title\"><strong>European pricing community<\/strong><\/div><div class=\"credential-desc\">Chairperson of Europe\u2019s largest pricing conference for retail &#038; e-commerce<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de7167 elementor-widget elementor-widget-text-editor\" data-id=\"4de7167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"credential-title\"><div class=\"credential-title\"><div class=\"credential-title\"><div class=\"credential-title\"><strong>Project track record<\/strong><\/div><div class=\"credential-desc\">Over 50 pricing projects in companies with revenues between \u20ac100m and \u20ac100bn<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c210fb0 e-con-full e-flex e-con e-parent\" data-id=\"c210fb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c46d28a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c46d28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>FEATURED IN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35333 elementor-widget elementor-widget-deensimc-smooth-marquee\" data-id=\"6c35333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deensimc-smooth-marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-marquee-main-container deensimc-image-marquee deensimc-marquee-pause-on-hover deensimc-marquee-edge-shadow\" data-marquee-speed=\"10\" data-track-fill=\"yes\" data-track-item-selector=\"*\">\n\t\t\t\t<div class=\"deensimc-marquee-track-wrapper\">\n\t\t\t\t\t<div class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Der-Handel-Logo-1.png?ver=1775419339\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/21.png?ver=1775419388\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/22.png?ver=1775419430\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Frankfurter-Allgemeine-Logo-1.png?ver=1775418078\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Handels-Verband-Logo.png?ver=1775419472\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/18-e1760457633628.png?ver=1775418157\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WirtschaftsWoche-700-x-300.png?ver=1775419525\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/13.png?ver=1775419572\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/20.png?ver=1775419626\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/16.png?ver=1775419684\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WV-700-x-300.png?ver=1775419727\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/17.png?ver=1775419781\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-Textilwirtschaft-700-x-300.png?ver=1775418306\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-IT-Production-700-x-300.png?ver=1775419910\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div aria-hidden=\"true\" class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Der-Handel-Logo-1.png?ver=1775419339\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/21.png?ver=1775419388\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/22.png?ver=1775419430\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Frankfurter-Allgemeine-Logo-1.png?ver=1775418078\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Handels-Verband-Logo.png?ver=1775419472\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/18-e1760457633628.png?ver=1775418157\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WirtschaftsWoche-700-x-300.png?ver=1775419525\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/13.png?ver=1775419572\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/20.png?ver=1775419626\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/16.png?ver=1775419684\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WV-700-x-300.png?ver=1775419727\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/17.png?ver=1775419781\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-Textilwirtschaft-700-x-300.png?ver=1775418306\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-IT-Production-700-x-300.png?ver=1775419910\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<noscript>\n\t\t\t<div class=\"deensimc-noscript-notice\" role=\"note\">\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91d3f30 e-flex e-con-boxed e-con e-parent\" data-id=\"91d3f30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf435ff e-con-full e-flex e-con e-child\" data-id=\"bf435ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc5fa6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbc5fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d43134 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d43134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf62ec5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cf62ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What industry experts and decision-makers say <span style=\"color: #0057A8\"><em>who have implemented it.<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9b385 e-con-full e-flex e-con e-child\" data-id=\"5a9b385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c4450 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"b6c4450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Over 50 successfully delivered projects\u2014from mid-sized companies to corporations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b837916 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"b837916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/success-stories\/\">View all success stories \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d540a1b e-grid e-con-full e-con e-child\" data-id=\"d540a1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c45029 e-con-full e-flex e-con e-child\" data-id=\"7c45029\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562e7b5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"562e7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5e048 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d5e048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Markus Husemann-Kopetzky impresses with in-depth pricing expertise and a clear understanding of the challenges faced by mid-sized retail businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07000d7 elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"07000d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"282\" height=\"282\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will.png\" class=\"attachment-full size-full wp-image-6589\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will.png 282w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will-150x150.png 150w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Rainer Will<\/h3><p class=\"elementor-image-box-description\">Managing Director, Austrian Retail Association<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d70804 e-con-full e-flex e-con e-child\" data-id=\"0d70804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc3a75 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9dc3a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34d55a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b34d55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWith Dr. Markus Husemann-Kopetzky as an expert, our pricing transformation not only benefited in terms of content, but also gained significant speed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223d35d elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"223d35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann.jpg\" class=\"attachment-full size-full wp-image-6590\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann.jpg 1200w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-300x200.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-1024x683.jpg 1024w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Regina Gro\u00dfmann<\/h3><p class=\"elementor-image-box-description\">Pricing Manager, XXXL digital (XXXLutz Group)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2724297 e-con-full e-flex e-con e-child\" data-id=\"2724297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618cc34 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"618cc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edc79c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"edc79c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWorking with Dr. Markus Husemann-Kopetzky showed us how valuable sound pricing expertise is for our platforms. (&#8230;) Pricing has thus become a strategic instrument for us\u2014one that strengthens all sides and creates sustainable competitive advantages. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e589a8d elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"e589a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny.jpg\" class=\"attachment-full size-full wp-image-6591\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny.jpg 780w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny-300x200.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Martina Novotny<\/h3><p class=\"elementor-image-box-description\">Chief Digital Officer, <br \/>ANWR Group<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-689a4ad e-con-full e-flex e-con e-child\" data-id=\"689a4ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e51b2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"10e51b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6459148 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6459148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Markus Husemann-Kopetzky is one of the leading pricing experts for retail, wholesale, and e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5af22a elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"c5af22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan.jpeg\" class=\"attachment-full size-full wp-image-6592\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan.jpeg 620w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan-300x169.jpeg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ulrich Spaan<\/h3><p class=\"elementor-image-box-description\">Senior Vice President, EHI Retail Institute<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4189694 e-con-full e-flex e-con e-child\" data-id=\"4189694\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a90ac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"10a90ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54ec93 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f54ec93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThank you for your inspirational leadership and consultancy in the project and for the bundles of energy and passion you brought! We had a lot of fun working with you, too! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a41e4 elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"c1a41e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams.jpeg\" class=\"attachment-full size-full wp-image-6593\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams.jpeg 500w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams-300x300.jpeg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Rachele Williams<\/h3><p class=\"elementor-image-box-description\">Domain Lead: Assortment, Pricing, and Promotions at VistaPrint<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1540f e-con-full e-flex e-con e-child\" data-id=\"4b1540f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-898803f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"898803f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e087e2d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e087e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDr. Markus Husemann-Kopetzky succeeds in an impressive way in applying and communicating his deep pricing expertise so that the benefit for the company becomes immediately clear.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b599fac elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"b599fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer.jpeg\" class=\"attachment-full size-full wp-image-6594\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer.jpeg 800w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-300x300.jpeg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-150x150.jpeg 150w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-768x768.jpeg 768w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-600x600.jpeg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Thomas Neubauer<\/h3><p class=\"elementor-image-box-description\">VP Marketing EMEA &amp; APAC, Bosch Power Tools<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4930146 e-flex e-con-boxed e-con e-parent\" data-id=\"4930146\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e33210c e-con-full e-flex e-con e-child\" data-id=\"e33210c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7057074 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7057074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa70240 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa70240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInsights &#038; media\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925119b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"925119b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing knowledge that will <span style=\"color: #0057A8\"><em>move you forward<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c0be45 e-con-full e-flex e-con e-child\" data-id=\"1c0be45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef5258 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cef5258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStudies, analyses, and perspectives on the most important pricing questions in retail, e-commerce, and B2B\u2014from practice.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeffd48 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"eeffd48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/local.gress-marketing.de\/en\/insights-media\/\">View all insights \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5379774 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"5379774\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:7467,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-7467\">.elementor-7467 .elementor-element.elementor-element-c8c2155{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--overflow:hidden;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-top-width:1px;--border-right-width:1px;--border-bottom-width:1px;--border-left-width:1px;border-color:#3D7FC447;--border-color:#3D7FC447;--border-radius:5px 5px 5px 5px;box-shadow:0px 4px 44px 0px rgba(0, 0, 0, 0.1);--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-7467 .elementor-element.elementor-element-c8c2155:not(.elementor-motion-effects-element-type-background), .elementor-7467 .elementor-element.elementor-element-c8c2155 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-7467 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.elementor-element.elementor-element-c19e1e9{padding:1rem 1.5rem 0rem 1.5rem;}.elementor-7467 .elementor-element.elementor-element-70465979 .elementor-heading-title{font-family:\"Instrument Serif\", Sans-serif;font-size:20px;font-weight:500;font-style:normal;text-transform:none;text-decoration:none;line-height:1.2em;letter-spacing:-0.04em;word-spacing:0em;color:#181818;}.elementor-7467 .elementor-element.elementor-element-70465979{padding:0rem 1.5rem 0rem 1.5rem;}.elementor-7467 .elementor-element.elementor-element-5f4bd3f{column-gap:0px;font-family:\"DM Sans\", Sans-serif;font-size:14px;font-weight:400;font-style:normal;line-height:1.65em;color:#4A5568;padding:0rem 1.5rem 1.5rem 1.5rem;width:var( --container-widget-width, 100% );max-width:100%;--container-widget-width:100%;--container-widget-flex-grow:0;}.elementor-7467 .elementor-element.elementor-element-5f4bd3f.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-7467 .elementor-element.elementor-element-6efb6d6{text-align:start;font-family:\"DM Sans\", Sans-serif;font-size:14px;font-weight:500;font-style:normal;line-height:1.6em;color:#0057A8;padding:0em 1.5em 2em 1.5em;width:auto;max-width:auto;}@media(max-width:1024px){.elementor-7467 .elementor-element.elementor-element-6e3cf3a img{width:100%;max-width:100%;object-fit:cover;object-position:center center;}}@media(max-width:767px){.elementor-7467 .elementor-element.elementor-element-70465979{text-align:start;}.elementor-7467 .elementor-element.elementor-element-70465979 .elementor-heading-title{font-size:20px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7467\" class=\"elementor elementor-7467 elementor-6540 elementor-6540 e-loop-item e-loop-item-7362 post-7362 post type-post status-publish format-standard has-post-thumbnail hentry category-presse\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c8c2155 e-con-full e-flex e-con e-parent\" data-id=\"c8c2155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/local.gress-marketing.de\/en\/emlebensmittelzeitung-emgut-instinct-is-a-thing-of-the-past\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3cf3a elementor-widget elementor-widget-image\" data-id=\"6e3cf3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"257\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-345.jpg\" class=\"attachment-large size-large wp-image-4499\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-345.jpg 472w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-345-300x163.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19e1e9 elementor-widget elementor-widget-post-info\" data-id=\"c19e1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-feed5b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Presse<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70465979 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"70465979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">&lt;em&gt;Lebensmittelzeitung: &lt;em&gt;Gut instinct is a thing of the past<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4bd3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f4bd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Summary The majority of managers in retail believe that data-driven decisions yield good results. Nevertheless, this is far from the norm in the industry. In this interview, we present our\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efb6d6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6efb6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Read the article \u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7467\" class=\"elementor elementor-7467 elementor-6540 elementor-6540 e-loop-item e-loop-item-7368 post-7368 post type-post status-publish format-standard has-post-thumbnail hentry category-presse\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c8c2155 e-con-full e-flex e-con e-parent\" data-id=\"c8c2155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/local.gress-marketing.de\/en\/emn-tv-empricing-in-the-furniture-retail-sector\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3cf3a elementor-widget elementor-widget-image\" data-id=\"6e3cf3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"257\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-347.jpg\" class=\"attachment-large size-large wp-image-4498\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-347.jpg 472w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Rechteck-347-300x163.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19e1e9 elementor-widget elementor-widget-post-info\" data-id=\"c19e1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-feed5b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Presse<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70465979 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"70465979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">&lt;em&gt;n-tv: &lt;em&gt;Pricing in the furniture retail sector<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4bd3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f4bd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Summary We explain how entrepreneurial pricing works in furniture retail \u2013 beyond price-psychological adjustments \u2013 in this article (from 2:18). Link to the post<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efb6d6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6efb6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Read the article \u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7467\" class=\"elementor elementor-7467 elementor-6540 elementor-6540 e-loop-item e-loop-item-7378 post-7378 post type-post status-publish format-standard has-post-thumbnail hentry category-article\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c8c2155 e-con-full e-flex e-con e-parent\" data-id=\"c8c2155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/local.gress-marketing.de\/en\/empricing-strategies-emdo-you-have-a-deliberately-chosen-pricing-strategy\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3cf3a elementor-widget elementor-widget-image\" data-id=\"6e3cf3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-1024x630.png\" class=\"attachment-large size-large wp-image-4999\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-1024x630.png 1024w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-300x185.png 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-768x473.png 768w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-1536x946.png 1536w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/Pricing-Strategy-2048x1261.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19e1e9 elementor-widget elementor-widget-post-info\" data-id=\"c19e1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-feed5b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Article<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70465979 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"70465979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">&lt;Pricing Software &#038; Optimization Tools: <\/em>Selecting correctly, implementing profitably<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4bd3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f4bd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Executive Summary Many companies focus on prices, but not on pricing. The pricing strategy determines how prices are created \u2013 e.g., via costs, competition, or perceived value. The pricing strategy,\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efb6d6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"6efb6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Read the article \u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d49f1 e-flex e-con-boxed e-con e-parent\" data-id=\"52d49f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5baa029 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5baa029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk about <i>your pricing<\/i>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df2dd4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2df2dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the non-binding 30-minute initial consultation, we will clarify together where the greatest pricing potential in your company may lie\u2014and which paths are suitable for unlocking it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293c86a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"293c86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/price-management-institute\/kennenlerngespraech-mit-dr-markus-husemann-kopetzky\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange an initial consultation now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Price Management Institute Grow EBIT with professional pricing Profitable prices do not happen by chance, but through a clear strategy, sound pricing psychology, suitable software, and consistent management. This is exactly where the Price Management Institute comes in\u2014both for SMEs and for large corporations. Book an introductory call Trusted by leading companies Your reality Pricing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[],"class_list":["post-7233","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Home - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home\" \/>\n<meta property=\"og:description\" content=\"Price Management Institute Grow EBIT with professional pricing Profitable prices do not happen by chance, but through a clear strategy, sound pricing psychology, suitable software, and consistent management. This is exactly where the Price Management Institute comes in\u2014both for SMEs and for large corporations. 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