{"id":7207,"date":"2026-05-07T15:23:19","date_gmt":"2026-05-07T15:23:19","guid":{"rendered":"https:\/\/local.gress-marketing.de\/about\/"},"modified":"2026-05-31T20:13:48","modified_gmt":"2026-05-31T20:13:48","slug":"about","status":"publish","type":"page","link":"https:\/\/local.gress-marketing.de\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7207\" class=\"elementor elementor-7207 elementor-6426\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d80e6 e-flex e-con-boxed e-con e-parent\" data-id=\"13d80e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ff62d1 e-con-full e-flex e-con e-child\" data-id=\"9ff62d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2a4c79 e-con-full smooth-entry e-flex e-con e-child\" data-id=\"c2a4c79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c78662 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c78662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31cf77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f31cf77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>About<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4af4d elementor-widget__width-initial smooth-entry delay-1 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"8e4af4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pricing as a <span style=\"color: #2e86e8\"><em>control instrument<\/em><\/span> for tomorrow\u2019s economy.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dac53 elementor-widget__width-initial smooth-entry delay-1 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"f1dac53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pricing as a <span style=\"color: #2e86e8\"><em>control instrument<\/em><\/span> for tomorrow\u2019s economy.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63a692 elementor-widget__width-initial smooth-entry delay-2 elementor-widget elementor-widget-text-editor\" data-id=\"e63a692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Behind the Price Management Institute stands a clear conviction: pricing is the underestimated lever for margin, growth, and competitiveness. We combine science with practice and develop pricing strategies, processes, and infrastructures that work in day-to-day operations\u2014and remain within the organization. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d3e0d e-con-full e-flex e-con e-child\" data-id=\"23d3e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a52c3d smooth-entry delay-3 elementor-widget elementor-widget-image\" data-id=\"4a52c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/05\/kompass.svg\" class=\"attachment-full size-full wp-image-7193\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c813ad e-flex e-con-boxed e-con e-parent\" data-id=\"8c813ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49ec608 e-con-full e-flex e-con e-child\" data-id=\"49ec608\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef6b6b9 e-con-full e-flex e-con e-child\" data-id=\"ef6b6b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11bea50 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11bea50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founder &#038; Managing Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34b492 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b34b492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dr. Markus Husemann-Kopetzky<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c285e1b e-con-full e-flex e-con e-child\" data-id=\"c285e1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d86f43 e-con-full e-flex e-con e-child\" data-id=\"6d86f43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681fbc7 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"681fbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd18d9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3dd18d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>About Dr. Markus Husemann-Kopetzky<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48283d2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"48283d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #0057A8\"><em><\/span>Pricing expert,<span style=\"color: #000000\"> researcher, and entrepreneur.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9b1db elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d9b1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dr. Markus Husemann-Kopetzky<\/strong> is the founder and managing director of the Price Management Institute. He combines academic depth with top management experience and guides companies through all stages of price management\u2014from pricing strategy, pricing methodology, and pricing psychology to process design, organizational design, and target operating model, through to the selection and implementation of suitable pricing software, supported by performance management and accompanying change management. <\/p>\n<p>Before founding the Institute, he led&nbsp;<strong>international pricing initiatives as a Senior Pricing Manager at Amazon<\/strong> at one of the world&#8217;s most data-driven retail companies. This hands-on experience in a highly competitive, data-intensive market environment forms the foundation of his consulting approach today: pricing excellence does not start with tools, but with clear strategies, data competence, and a professionally structured organization. <\/p>\n<p>Alongside his entrepreneurial activities, he conducts research as a <strong>visiting researcher at Freie Universit\u00e4t Berlin<\/strong> on topics related to price management.<\/p>\n<p>As <strong>Chairperson of the largest European pricing conference for retail and e-commerce<\/strong> and author of several specialist books, he has been shaping the international pricing community for over a decade.<\/p>\n<p><strong>His mission: <\/strong>to enable companies to master pricing independently for the long term\u2014rather than creating dependence on consultants. Knowledge transfer is the top priority. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ebfa9e e-grid e-con-boxed e-con e-parent\" data-id=\"8ebfa9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d06db5 e-con-full e-flex e-con e-child\" data-id=\"3d06db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb5b96 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0cb5b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #0057A8\"><em>In practice<\/em><\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c25ea5e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c25ea5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing expert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b0627 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3b0627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Over 50 pricing projects in companies with revenues between \u20ac100 million and \u20ac100 billion\u2014in retail, B2B, e-commerce, and private equity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b8c34 e-con-full e-flex e-con e-child\" data-id=\"35b8c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a20e518 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a20e518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #0057A8\"><em>In research<\/em><\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85cc15 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b85cc15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Academic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2db50 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c2db50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ongoing research projects at Freie Universit\u00e4t Berlin. Author on price management, pricing strategy, and pricing psychology. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6a404b e-con-full e-flex e-con e-child\" data-id=\"e6a404b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbca8df elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cbca8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #0057A8\"><em>In the community<\/em><\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdc44e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0cdc44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visionary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e0e94 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a1e0e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chairperson of the largest pricing conference in retail &#038; e-commerce at EPP. Keynote speaker and thought leader for pricing as a strategic lever. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-483b3a7 e-flex e-con-boxed e-con e-parent\" data-id=\"483b3a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d238520 e-con-full e-flex e-con e-child\" data-id=\"d238520\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c55250 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c55250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2c6de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d2c6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCareer milestones &#038; qualifications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2eeffa elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f2eeffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Academic depth. <span style=\"color: #2e86e8\"><em>Entrepreneurial sharpness.<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51634 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a51634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA selection of milestones that shape the profile of the Price Management Institute\u2014academic foundation, international corporate experience, and continuous engagement in the pricing community.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e37259b e-grid e-con-full e-con e-child\" data-id=\"e37259b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3fe9853 e-con-full e-flex e-con e-child\" data-id=\"3fe9853\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18ddef elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e18ddef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCorporate experience\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90872da elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"90872da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Senior Pricing Manager at Amazon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b934ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b934ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsibility for international pricing initiatives at one of the world&#8217;s most data-driven retail companies\u2014including pricing algorithms, international expansion, and Lead Trainer for Pricing in Europe. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-811800f e-con-full e-flex e-con e-child\" data-id=\"811800f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6155630 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6155630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tResearch &#038; teaching\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b906d4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b906d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visiting Researcher, FU Berlin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7d479 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a7d479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ongoing research projects at Freie Universit\u00e4t Berlin on pricing strategies, pricing psychology, dynamic pricing, and digital pricing. Guest lectures at more than 15 universities and colleges at home and abroad. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cc6401 e-con-full e-flex e-con e-child\" data-id=\"5cc6401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5615c5a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5615c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPricing community\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b78b7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c6b78b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chairperson, European Pricing Platform\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc3055 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4dc3055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tChairperson of Europe\u2019s largest pricing conference for retail and e-commerce. Active networking of practitioners, tool providers, and academics. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb63520 e-con-full e-flex e-con e-child\" data-id=\"bb63520\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9f632 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e9f632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPublications\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0805c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1e0805c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Book author &amp; study editor\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e7907 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22e7907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Author of several specialist books and articles on pricing psychology, dynamic pricing, and artificial intelligence in pricing. Regular studies on data-driven and AI-supported pricing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58aeff5 e-con-full e-flex e-con e-child\" data-id=\"58aeff5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204da2a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"204da2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tProject track record\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b12d4f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b12d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">50+ pricing projects\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0d593 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ce0d593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Successfully delivered projects in companies with revenues between \u20ac100 million and \u20ac100 billion\u2014from retail, e-commerce, B2B, and private equity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee1604 e-con-full e-flex e-con e-child\" data-id=\"bee1604\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900494a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"900494a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMedia presence\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddddfbe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ddddfbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing Perspective in the Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c018d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c018d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRegular commentary and interviews in business and trade media such as FAZ, n-tv, Horizont, DER HANDEL, Lebensmittelzeitung, and etailment.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e12e95d e-con-full e-flex e-con e-parent\" data-id=\"e12e95d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6607503 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6607503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>FEATURED IN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7809ce0 elementor-widget elementor-widget-deensimc-smooth-marquee\" data-id=\"7809ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deensimc-smooth-marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-marquee-main-container deensimc-image-marquee deensimc-marquee-pause-on-hover deensimc-marquee-edge-shadow\" data-marquee-speed=\"10\" data-track-fill=\"yes\" data-track-item-selector=\"*\">\n\t\t\t\t<div class=\"deensimc-marquee-track-wrapper\">\n\t\t\t\t\t<div class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Der-Handel-Logo-1.png?ver=1775419339\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/21.png?ver=1775419388\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/22.png?ver=1775419430\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Frankfurter-Allgemeine-Logo-1.png?ver=1775418078\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Handels-Verband-Logo.png?ver=1775419472\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/18-e1760457633628.png?ver=1775418157\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WirtschaftsWoche-700-x-300.png?ver=1775419525\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/13.png?ver=1775419572\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/20.png?ver=1775419626\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/16.png?ver=1775419684\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WV-700-x-300.png?ver=1775419727\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/17.png?ver=1775419781\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-Textilwirtschaft-700-x-300.png?ver=1775418306\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-IT-Production-700-x-300.png?ver=1775419910\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div aria-hidden=\"true\" class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Der-Handel-Logo-1.png?ver=1775419339\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/21.png?ver=1775419388\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/22.png?ver=1775419430\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Frankfurter-Allgemeine-Logo-1.png?ver=1775418078\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Handels-Verband-Logo.png?ver=1775419472\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/18-e1760457633628.png?ver=1775418157\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WirtschaftsWoche-700-x-300.png?ver=1775419525\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/13.png?ver=1775419572\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/20.png?ver=1775419626\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/16.png?ver=1775419684\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-WV-700-x-300.png?ver=1775419727\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2025\/10\/17.png?ver=1775419781\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-Textilwirtschaft-700-x-300.png?ver=1775418306\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Logo-IT-Production-700-x-300.png?ver=1775419910\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<noscript>\n\t\t\t<div class=\"deensimc-noscript-notice\" role=\"note\">\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1430ca4 e-flex e-con-boxed e-con e-parent\" data-id=\"1430ca4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09c3043 e-con-full e-flex e-con e-child\" data-id=\"09c3043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc70f6a elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc70f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e662fdb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e662fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Price Management Institute<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696c1e5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"696c1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialist consulting firm for <span style=\"color: #2e86e8\"><em>pricing excellence.<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2caee4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a2caee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founded in 2021 in Pullach near Munich. Specialized in strategic pricing transformations for retail, e-commerce, B2B, and private equity. Focused, technically deep, with a clear methodology\u2014and a personal consulting approach that prioritizes knowledge transfer into the organization over traditional consulting delivery.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32beae1 e-grid e-con-full e-con e-child\" data-id=\"32beae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31de38c e-con-full e-flex e-con e-child\" data-id=\"31de38c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8d16d elementor-widget elementor-widget-text-editor\" data-id=\"6c8d16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439bb11 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"439bb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic pricing transformation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5d282 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d5d282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We take pricing from the status quo to a robust strategy: value perception from the customer&#8217;s perspective, pricing logic, price architecture, price list design, assortment and sales management. Strategic clarity first, then operational implementation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a157180 e-con-full e-flex e-con e-child\" data-id=\"a157180\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9651718 elementor-widget elementor-widget-text-editor\" data-id=\"9651718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e753b4b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e753b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology &amp; software selection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbb83d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6cbb83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vendor-neutral support in the selection, implementation, and integration of pricing software\u2014from technical and functional requirements through market research to contract negotiation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff35d53 e-con-full e-flex e-con e-child\" data-id=\"ff35d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75bd923 elementor-widget elementor-widget-text-editor\" data-id=\"75bd923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c9dee elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"76c9dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pricing processes &amp; controlling\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d012458 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d012458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsibilities, KPIs, reporting structures, interfaces between purchasing, category management, sales, marketing, and controlling. This is how processes are created that make decisions faster, more data-driven, and more consistent. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0117a6 e-con-full e-flex e-con e-child\" data-id=\"b0117a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164f245 elementor-widget elementor-widget-text-editor\" data-id=\"164f245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b8bea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64b8bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enablement &amp; training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1816eaa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1816eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Workshops, pricing academies, and personal coaching for those responsible for pricing. The goal is always sustainable knowledge transfer\u2014so that you can manage pricing independently in the long term. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816a200 e-grid e-con-full e-con e-child\" data-id=\"816a200\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-494d493 e-con-full e-flex e-con e-child\" data-id=\"494d493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686b4fc elementor-widget elementor-widget-text-editor\" data-id=\"686b4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t2021\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329fcda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"329fcda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founded in Pullach near Munich<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a333fd9 e-con-full e-flex e-con e-child\" data-id=\"a333fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-300a190 elementor-widget elementor-widget-text-editor\" data-id=\"300a190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t50+\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afeccc7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"afeccc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSuccessfully delivered pricing projects\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6d9d5 e-con-full e-flex e-con e-child\" data-id=\"5a6d9d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09f2c9 elementor-widget elementor-widget-text-editor\" data-id=\"e09f2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u20ac100 million\u2013\u20ac100 billion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad7555 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dad7555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRevenue range of the companies supported\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a07ae e-con-full slider-container e-flex e-con e-parent\" data-id=\"07a07ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12965cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"12965cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trusted by leading companies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ad95e elementor-widget elementor-widget-deensimc-smooth-marquee\" data-id=\"11ad95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deensimc-smooth-marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"deensimc-marquee-main-container deensimc-image-marquee deensimc-marquee-pause-on-hover deensimc-marquee-edge-shadow\" data-marquee-speed=\"10\" data-track-fill=\"yes\" data-track-item-selector=\"*\">\n\t\t\t\t<div class=\"deensimc-marquee-track-wrapper\">\n\t\t\t\t\t<div class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Obi-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/XXXlutz-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Westwing-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/tegut-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Sport-2000-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/CompuGroup-Medical-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vetoquinol-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vistaprint-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Riverwood-Capital.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Betzold-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/ANWR-Group-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div aria-hidden=\"true\" class=\"deensimc-marquee-track\">\n\t\t\t\t\t\t<figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Obi-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/XXXlutz-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Westwing-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/tegut-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Sport-2000-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/CompuGroup-Medical-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vetoquinol-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Vistaprint-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Riverwood-Capital.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Betzold-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure><figure class=\"deensimc-img-wrapper\"><div class=\"deensimc-img\"><img decoding=\"async\" class=\"deensimc-marquee-image\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/ANWR-Group-Logo.png\"  alt=\"Image gallery marquee\"><\/div><figcaption class=\"deensimc-image-marquee-caption\"><\/figcaption><\/figure>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<noscript>\n\t\t\t<div class=\"deensimc-noscript-notice\" role=\"note\">\n\t\t\t\tThis section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page.\t\t\t<\/div>\n\t\t<\/noscript>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cde4c2 e-flex e-con-boxed e-con e-parent\" data-id=\"1cde4c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5577577 e-con-full e-flex e-con e-child\" data-id=\"5577577\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9409f0b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9409f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd970b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd970b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhat clients say\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f889c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"86f889c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voices from industry experts\u2014and testimonials from decision-makers from our <span style=\"color: #0057A8\"><em>collaboration.<\/em><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0b209 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e0b209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Managing Directors, Senior Managers, and Industry Experts\u2014Voices on the Price Management Institute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0e52c7 e-grid e-con-full e-con e-child\" data-id=\"f0e52c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a91853b e-con-full e-flex e-con e-child\" data-id=\"a91853b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a402d5a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a402d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29dbdf2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29dbdf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDr. Markus Husemann-Kopetzky impresses with in-depth pricing expertise and a clear understanding of the challenges faced by mid-sized retail businesses.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1feab82 elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1feab82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"282\" height=\"282\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will.png\" class=\"attachment-full size-full wp-image-6589\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will.png 282w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/03\/Testimonial-Rainer-Will-150x150.png 150w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Rainer Will<\/h3><p class=\"elementor-image-box-description\">Managing Director, Austrian Retail Association<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88b3875 e-con-full e-flex e-con e-child\" data-id=\"88b3875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-215d4a6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"215d4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e360876 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e360876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWith Dr. Markus Husemann-Kopetzky as an expert, our pricing transformation not only benefited in terms of content, but also gained significant speed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45850ae elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"45850ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann.jpg\" class=\"attachment-full size-full wp-image-6590\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann.jpg 1200w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-300x200.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-1024x683.jpg 1024w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Regina-Grossmann-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Regina Gro\u00dfmann<\/h3><p class=\"elementor-image-box-description\">Pricing Manager, XXXL digital (XXXLutz Group)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9195779 e-con-full e-flex e-con e-child\" data-id=\"9195779\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07c9f67 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"07c9f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645aec2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"645aec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWorking with Dr. Markus Husemann-Kopetzky showed us how valuable sound pricing expertise is for our platforms. (&#8230;) Pricing has thus become a strategic instrument for us\u2014one that strengthens all sides and creates sustainable competitive advantages. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22903b elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"c22903b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny.jpg\" class=\"attachment-full size-full wp-image-6591\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny.jpg 780w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny-300x200.jpg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Martina-Novotny-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Martina Novotny<\/h3><p class=\"elementor-image-box-description\">Chief Digital Officer, <br \/>ANWR Group<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c7d89f e-con-full e-flex e-con e-child\" data-id=\"6c7d89f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a44e67f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a44e67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87496be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87496be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Markus Husemann-Kopetzky is one of the leading pricing experts for retail, wholesale, and e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41851da elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"41851da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan.jpeg\" class=\"attachment-full size-full wp-image-6592\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan.jpeg 620w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Ulrich-Spaan-300x169.jpeg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ulrich Spaan<\/h3><p class=\"elementor-image-box-description\">Senior Vice President, EHI Retail Institute<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-910d935 e-con-full e-flex e-con e-child\" data-id=\"910d935\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a76aad4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a76aad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f7960 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f7960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThank you for your inspirational leadership and consultancy in the project and for the bundles of energy and passion you brought! We had a lot of fun working with you, too! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4909386 elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4909386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams.jpeg\" class=\"attachment-full size-full wp-image-6593\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams.jpeg 500w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams-300x300.jpeg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Rachele-Williams-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Rachele Williams<\/h3><p class=\"elementor-image-box-description\">Domain Lead: Assortment, Pricing, and Promotions at VistaPrint<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aa57be e-con-full e-flex e-con e-child\" data-id=\"3aa57be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383c8a8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"383c8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0853b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0853b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDr. Markus Husemann-Kopetzky succeeds in an impressive way in applying and communicating his deep pricing expertise so that the benefit for the company becomes immediately clear.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b8bea elementor-position-left elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"e2b8bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer.jpeg\" class=\"attachment-full size-full wp-image-6594\" alt=\"\" srcset=\"https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer.jpeg 800w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-300x300.jpeg 300w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-150x150.jpeg 150w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-768x768.jpeg 768w, https:\/\/local.gress-marketing.de\/wp-content\/uploads\/2026\/04\/Testimonial-Thomas-Neubauer-600x600.jpeg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Thomas Neubauer<\/h3><p class=\"elementor-image-box-description\">VP Marketing EMEA &amp; APAC, Bosch Power Tools<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e47748 e-flex e-con-boxed e-con e-parent\" data-id=\"1e47748\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-816e045 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"816e045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get to know the <i>Price Management Institute <\/i>personally.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7499ebe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7499ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A confidential initial consultation with Dr. Markus Husemann-Kopetzky\u2014to assess your pricing situation, identify initial levers, and outline possible next steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1bf4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d1bf4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/price-management-institute\/kennenlerngespraech-mit-dr-markus-husemann-kopetzky\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange an initial consultation now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Pricing as a control instrument for tomorrow\u2019s economy. Pricing as a control instrument for tomorrow\u2019s economy. Behind the Price Management Institute stands a clear conviction: pricing is the underestimated lever for margin, growth, and competitiveness. We combine science with practice and develop pricing strategies, processes, and infrastructures that work in day-to-day operations\u2014and remain within [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[],"class_list":["post-7207","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About - Price Management Institute<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About\" \/>\n<meta property=\"og:description\" content=\"About Pricing as a control instrument for tomorrow\u2019s economy. Pricing as a control instrument for tomorrow\u2019s economy. Behind the Price Management Institute stands a clear conviction: pricing is the underestimated lever for margin, growth, and competitiveness. 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